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A new era of ROLI

"We are imagining a near future where more and more people start learning and creating music every day, and it becomes so fun, so easy, so exciting, so encouraging, that it becomes an increasingly globally inclusive celebration of the best in the human spirit."

– Roland Lamb, CEO and co-founder of ROLI.

Why has ROLI rebranded?

At ROLI, we want all music makers to learn and create music freely, whether you’re playing your first note, writing in the studio, or composing music on the go. With a renewed ROLI image, we will champion music liberation for all with innovative instruments and software, and inspire the ROLI community to learn and create however they want.

New ROLI product names

As LUMI has unified with ROLI, we will no longer use the LUMI name with our products. We want to unite all creators under the ROLI brand to open up new possibilities for creativity and inspiration and provide an all-encompassing music-making experience. The changes to instrument and software names are as follows.

Hardware and accessories

  • LUMI Keys and LUMI Keys Studio Edition are now Piano M

  • Seaboard RISE 2 is now Seaboard 2

  • Seaboard BLOCK M is now Seaboard M

  • LUMI Keys Snapcase is now Piano M Snapcase

  • Seaboard BLOCK Snapcase is now Seaboard M Snapcase

  • Seaboard RISE 2 Softcase is now Seaboard 2 Softcase

Software

With ROLI’s acquisition of Fxpansion in 2016, Fxpansion’s Cypher2 and Strobe2 are now part of the ROLI software family and no longer using the Fxpansion name. 

Subscriptions

ROLI Subscriptions are as follows:

ROLI Learn

  • The LUMI Music app is now the ROLI Learn App. Subscription plans are available as ROLI Learn Solo and ROLI Learn Family.

While the product names have changed, you can expect the same revolutionary technology and creative experience only ROLI can provide.

To understand more about ROLI's new era, you can read the letter from ROLI CEO and co-founder Roland Lamb here.