Play BAILE INoLVIDABLE by Bad Bunny in the ROLI Learn app

Learn the lead single from Bad Bunny’s Grammy Award-winning album, ‘DeBÍ TiRAR MáS FOToS’.

7 February 2026

Benito Antonio Martinez Ocasio, globally known as Bad Bunny, has become a force to be reckoned with. There’s no end to the artist's meteoric rise of late, and over the past decade, his impact has been felt worldwide. His 2024 album, “Un Verano Sin Ti” (translated as “A Summer Without You”) became the first all-Spanish album to reach number one on the Billboard Charts, while his latest offering, the universally-acclaimed ‘DeBÍ TiRAR MáS FOToS’ (translated as “I Should Have Taken More Photos”) just won Album of the Year at the 2026 Grammy Awards— a phenomenal feat, as it’s the first time that an all-Spanish language album has won it. Now en route to take the stage for one of the most highly anticipated sporting events in American television, the Super Bowl Halftime show, Bad Bunny is sure to become a household name.

DeBÍ TiRAR MáS FOToS: Love letter to a nation

Latin influence on Western music is nothing new. The early 2000s saw the rise of artists like Ricky Martin, Jennifer Lopez, and Shakira, who quickly made themselves part of the pop cultural canon, and the Billboard charts are familiar with pop songs adopting a Latin flair here and there, with artists such as Shawn Mendes and Camilla Cabello’s Latin-pop-inspired collaboration on ‘Senorita’.

Bad Bunny’s popularity is emblematic of a universal appreciation of Latin sounds in popular music, but he goes beyond simply appealing to commercial tastes. However, with ‘DeBÍ TiRAR MáS FOToS’, Bad Bunny celebrates not only music that shaped him—from his Latin roots to the contemporary trap influences, house, dance, and electronic music—but the place the music came from. In support of the album’s release last year, he held a historic 31-show residency titled No Me Quiero Ir de Aquí (translated to “I Don’t Want To Leave Here”), drawing in half a million fans at the José Miguel Agrelot Coliseum in San Juan, Puerto Rico. Spectators recall that the event “turned the island’s largest venue into something that felt profoundly intimate. What unfolded was a three-hour epic devoted to the place and people who shaped him.” Combining the Puerto Rican rhythms of salsa, plena, and bolero with Latin-pop and musica urbana, DeBÍ TiRAR MáS FOToS spotlights the rich musical heritage of Puerto Rico, both in its home and worldwide.

Speaking ahead of his Super Bowl performance, Bad Bunny further explained the significance of DeBÍ TiRAR MáS FOToS. “I was trying to connect with my roots and who I am, and that tells me something that I already knew, but now it’s confirmed,” he said. “You always have to be proud of who you are and feel comfortable being yourself. Feel proud about your history and where you’re from, but don’t let that limit yourself. I know where I come from, but I also know where I can go.”

The prevailing narrative whenever Bad Bunny comes up is the power of music so well-crafted that it transcends language barriers. This sentiment is particularly pertinent in a climate where cultural identities are being targeted and differences are being weaponised. As Bad Bunny’s music champions his Puerto Rican roots in celebratory exaltation, we’re invited to join that celebration with him wherever he goes, and no matter where we come from. As Brady Brickner-Wood of the New Yorker writes, “DeBÍ TiRAR MáS FOToS is an album that spans generations and genres, synthesizing the totality of Puerto Rican music into a totemic modern masterpiece. It’s music to dance to, to find hope within, to fall in love with.”

The next Halftime Superstar

So, what can we expect when Bad Bunny takes to the stage during one of the most significant televised events in American sporting history? Your guess is as good as ours, but one thing we do know is that it’ll be one for the ages. And it always is — Kendrick Lamar’s now legendary halftime show in 2025 amassed over 127 million viewers with an average of 133.5 million viewers at its peak, surpassing that of Michael Jackson’s legendary performance back in 1993.

With all the excitement of the spectacle that awaits, we wanted to make sure all our ROLI learners are ready to join in the celebration, so we’ve added Bad Bunny’s BAILE INoLVIDABLE to the ROLI Learn app for you to get under your fingers before the big show starts. If you manage to play along while the show’s happening, why don’t you share your performances with us on socials @roli_learn?

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