ROLI and CASIO announce partnership and new ROLI Learn for CASIO app at SXSW London
Today, Luminary ROLI Ltd (“ROLI”) and Casio Computer Co. Ltd (“CASIO”) are announcing a partnership, driven by a shared belief in the power of technology to help shape new music-driven lifestyles and cultures, and under the key message: Feel the Music. Shape Your Style. At SXSW London, the two companies are also launching a new “ROLI Learn for CASIO” app, available for download in the UK and Japan this June. The new app offers a seamless, customised piano learning experience for CASIO customers, and significant software distribution for ROLI.
The “ROLI Learn for CASIO" app offers an immersive, game-like experience tailored to individual skill levels and features a globally curated selection of music tracks spanning genres from pop to classical. Users can play along to band-accompanied or vocal-backed tracks, in multiple display modes and at adjustable speeds. In addition to a rich and expanding library of songs, the app includes a range of engaging games and exercises to develop a musical ear and rhythm skills. Whoever you are, and whatever your style, the app aims to make it easier and more enjoyable to learn to play keyboard/piano.
The app will be compatible with CASIO instruments such as Privia, CELVIANO, and Casiotone, and connected via Bluetooth, and utilize the instrument’s high-quality on-board audio system. The “ROLI Learn for CASIO” app sits alongside the existing ROLI Learn app, which works exclusively with ROLI keyboards, and has been custom-designed for CASIO keyboard owners. The partnership represents a first for ROLI, distributing its learning software to customers of 3rd party hardware.
Comment from Roland Lamb, Founder of ROLI:
“Having grown up with CASIO products since childhood, what truly inspires me about CASIO is how it has invented amazing new technologies and devices, and then turned them into beautifully designed products that get more and more accessible over time. I am delighted to collaborate with CASIO, a company that has consistently created new musical cultures and lifestyles.”
Comment from Tetsuya Kawai, Executive Officer and Head of Sound Creation Division, CASIO:
“Since its initial founding in the UK, ROLI has continued to introduce numerous products that help redefine the music experience. ROLI has a unique and different approach to CASIO and the company has continuously innovated on both the way music is created and enjoyed. This collaboration represents a significant step forward in evolving CASIO’s brand statement “Sound for Style,” as part of its electronic musical instrument business. CASIO is fully confident that this partnership will enable it to deliver entirely new experiences to its users.”
You can learn more about the ROLI x CASIO partnership here.
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