“If you can see something in your mind, then it’s possible to bring it to fruition. It’s just a personal decision about whether you want something to exist — whether you want to see something go from ethereal to tangible.”
World-famous songs, sneakers, and blue jeans are a few of things that Pharrell has created in a modern-day Renaissance life. Now he’s helping to design ROLI’s next generation instruments, taking them from an ethereal dream to a tangible product — just like Roland Lamb did with the original Seaboard when he built it in a dorm room many years ago.
Pharrell and Roland, our founder, were discussing the whole concept of creativity in front of a 100-person crowd in Tokyo. All of us are creative, whether we make art for a living or make up tunes in the shower. How has technology made it easier — and harder, in some cases — to express our creative impulses?
“You could hear a pin drop,” said one person as they listened to these two inventors talk about the power of putting pen to paper, putting hands on a keyboard or on a camera, and simply making something.
You’ll be hearing again from Pharrell and Roland — and seeing what they create together.