LUMI is joining together with ROLI

The start of a new journey

Did you know you’re part of a much bigger family of music makers? The minds behind LUMI’s parent brand, ROLI, have been inspiring artists and producers for over a decade with innovative instruments like the Seaboard. We’re excited to announce that LUMI and ROLI are joining forces!

LUMI is entering a new era of music-making with ROLI. From September 10th, LUMI will become part of ROLI and you'll start to see the ROLI brand across email, social media, and a new unified website at www.roli.com. The LUMI Music app will soon be renamed ROLI Learn and further branding changes will be applied to it in the coming weeks and months.

Rest assured that all the services and support you’ve come to expect from LUMI will remain unchanged. For more information about what this means for your LUMI journey, we've answered some questions below.

What does it mean that LUMI is now part of ROLI?

LUMI has always been a part of the ROLI family. This update simply means creating a more connected community between LUMI and ROLI. With this, there will be more opportunities and benefits for you as a customer, such as greater access to resources with a wider blog section spotlighting artists that both learn and create, helpful music learning resources, a friendly support team that has experience across all our ROLI products and a wider community of music lovers to keep you inspired on your learning journey. 

One home for music lovers

LUMI’s unification with ROLI means all the resources, information, and support you need will be in one place. This makes it easier than ever for you to explore, create, and enjoy music.

We’re evolving, but our passion for music remains the same. Moving forward, you’ll know us as ROLI. Here’s what’s changing:

– LUMI Keys will become ROLI Piano M

– The LUMI Music App will take on the ROLI name and branding and transition into the ROLI Learn App

Your privacy and security are our top priority, so rest assured that your data will remain protected by our thorough security measures. 

Our social media channels are changing to bring you even closer to a vibrant community of music lovers.

– LUMI Facebook and YouTube will now carry the ROLI name.

– LUMI Instagram and TikTok will be dedicated to ROLI Learn.

Discover inspiring performances and all our expressive instruments on ROLI’s Instagram and TikTok.

How will this affect my LUMI products and services

While all your current products and services will remain the same and you will continue to receive the same level of support and service, you may notice some changes in the names across our website and App. LUMI Music app will be rebranded to ROLI Learn and your login and account pages will be hosted on roli.com/signin. 

Our commitment to providing all ROLI users with first-class service hasn’t changed. The same dedicated team is still here to assist you every step of the way. Rest assured, we'll continue to provide you with the best learning experience possible, and joining the ROLI community will enhance your experience by providing access to a larger community and more resources. 

Is my data safe?

Yes, your data is fully protected. Your privacy and security are our top priority, so rest assured that your data will remain protected by our thorough security measures. We take data security very seriously and ensure that all customer information is securely maintained. For more information, you can view our privacy policy here.

What changes should I expect with the new ROLI brand?

You will see a unified website and branding under ROLI. We’re excited to be updating the look and feel everywhere you interact with ROLI. This will streamline your experience and make it easier to find information and support.

Who can I contact for more information?

For any questions or further information, please reach out to our customer support via our support page here.